Website Upgrade Report
Razor Free Electrolysis Before & After
Your upgraded website is live and ready. Here's everything that changed — and what it means for your bottom line.
Share this report generated on March 13, 2026.
After
At a Glance
96 / 100
Accessibility
Near-perfect Accessibility (was 89)
96 / 100
Best Practices
Near-perfect Best Practices (was 85)
100 / 100
SEO
Perfect SEO score (was 92)
$8K–$12K
Replacement Value
What a traditional agency would charge
Near-perfect scores across Accessibility, SEO, and Best Practices. Desktop loads up to 4 times faster. Mobile loads over 12 times faster.
Revenue Impact Calculator
Drag the sliders to see how a better website could affect your bottom line. These projections are based on published case studies of businesses that upgraded from older platforms to modern, high-performance websites.
Conservative (+10%)
$55,000
Optimistic (+25%)
$62,500
ROI (Conservative)
313%
Payback Period
~4 months
Projected Impact
+25%
Traffic Growth
Projected within 12 months
+10–25%
Revenue Impact
Conservative to optimistic range
12x Faster
Mobile Load Speed
12.5s → 1.0s on mobile
Traffic Growth Projection
Based on published WordPress-to-modern-platform migration case studies.
What's New
Features the upgraded site has that the current site does not, or features that have been significantly improved. Click any row to learn more.
| Feature | Current | Upgraded |
|---|---|---|
| Contact form that sends email | ✗no | ✓new |
| 49 original blog posts | ✓basic | ✓upgraded |
| Works for people with disabilities | ✗no | ✓new |
| Shows up well in Google searches | ✗no | ✓new |
| Looks great on phones | ✓basic | ✓upgraded |
| Team member profiles with photos | ✗no | ✓new |
| Impact stats (service areas, awards) | ✗no | ✓new |
| Custom brand design | ✓basic | ✓upgraded |
| Social media links in navigation | ✗no | ✓new |
| Custom branded browser tab icon | ✓basic | ✓upgraded |
| Fast loading on slow connections | ✗no | ✓new |
| Privacy policy page | ✗no | ✓new |
| Interactive client tools | ✗no | ✓new |
Feature Comparison
A detailed look at what has changed under the hood. The current WordPress site and the upgraded site are compared feature by feature so you can see exactly where the improvements are. Click any row to learn more.
| Feature | Current | Upgraded |
|---|---|---|
| Website platform | WordPress | Modern, high-performance platform |
| Hosting | Shared hosting | Enterprise-class global network |
| SSL / HTTPS | Via Cloudflare | Built-in |
| Contact form | Math CAPTCHA, unreliable | Direct email delivery |
| Blog | Multiple posts, basic | 49 original posts |
| Search engine tags | Partial, some too long | Full coverage, optimised |
| Accessible to everyone | Basic | Fully compliant |
| Language setting | US English | Canadian English |
| Responsive design | Basic (desktop-shrunk) | Mobile-first |
| Browser tab icon | Generic | Custom branded |
| Navigation | 4 items, hover menus | 7 items + Contact CTA |
| Social links | Footer only | Header + Footer |
| Team profiles | None | With photos and credentials |
| Impact statistics | None | Awards, service areas, experience |
| Services layout | Single pages | Organised hub + detailed pages |
| Image optimisation | None | Automatic |
| Privacy policy | None | Full page |
| Structured data | None | On every page |
| Search visibility score | 92 / 100 | 100 / 100 |
| Safety score | 85 / 100 | 96 / 100 |
AI Search Readiness (AISO)
AI assistants like ChatGPT, Google AI, Copilot, and Perplexity are increasingly how people find businesses. This is called AI Search Optimization (AISO), sometimes referred to as AI SEO. Unlike traditional search where users scroll through a list of links, AI tools read your site, understand it, and either recommend you or skip you entirely. A site that is structured for AI can be cited in answers, surfaced in recommendations, and positioned ahead of competitors who haven't adapted.
| Factor | Current | Upgraded |
|---|---|---|
| Clear, organised headings | Partial | Full |
| Descriptive page titles | Partial, duplicated | Every page |
| Page descriptions for search engines | Missing on some pages | Every page |
| Content structured for AI reading | Basic HTML | Fully structured |
| Sharing preview cards | Partial | Full coverage |
| Canadian English content | US English | Canadian English |
| In-depth blog content | None | 49 original posts |
| Accessible to screen readers | Basic | Fully accessible |
Lighthouse Scores
Google Lighthouse is a free tool built by Google that audits any website across four categories — Performance, Accessibility, Best Practices, and SEO — each scored from 0 to 100. Think of it like a building inspection for your website. Scores of 90+ are good; below 50 means serious problems.
Why Mobile Matters
Over 60% of web traffic comes from phones. Google uses mobile performance as the primary ranking factor.
Why Desktop Still Counts
Desktop visitors have higher intent. They are researching carefully and ready to take action.
mobile
Performance
+42 points
Accessibility
+7 points
Best Practices
+11 points
SEO
+8 points
desktop
Performance
+34 points
Accessibility
+6 points
Best Practices
+8 points
SEO
+8 points
Speed Comparison
Mobile
Desktop
First Paint = time until first visible content · Main Content = time until the largest element appears
Visual Complete = how quickly the page looks finished · Responsive = time the page is unresponsive to clicks
Key Improvements
Page Load Speed
Speed is one of the biggest factors in whether a visitor stays or leaves. The upgraded site loads over 12 times faster on mobile.
Search Engine Visibility
A perfect search visibility score means every page is optimised for Google. Better visibility means more potential clients find you.
Accessibility
Near-perfect accessibility means the site works for everyone, including people using screen readers, keyboard navigation, or other assistive technology.
Safety & Best Practices
Modern security practices, safe resource loading, and correct image formats. Visitors and search engines both reward sites that follow best practices.
Content & Blog
A deep library of electrolysis content positions the business as a trusted expert. Search engines and AI assistants prioritise sites with comprehensive topical coverage.
Annual Operating Cost
Hosting, SSL, plugins, and CDN are all included at no extra cost. The only ongoing expense is the domain name.
Replacement Value
Current Site (WordPress)
$1,500–$3,500 CAD
Estimated replacement value (CAD)
Upgraded Site (Modern)
$8,000–$12,000 CAD
What a traditional agency would charge
What would this cost from an agency?
Small agency (Victoria, BC): $8,000–$20,000 CAD
Mid-size agency (Vancouver): $15,000–$35,000+ CAD
Sources: Clutch.co, GoodFirms (2025–2026 Canadian pricing)
Ongoing Annual Costs
| Expense | Current | Upgraded |
|---|---|---|
| Hosting | $60–$180/yr | $0 (free tier) |
| Domain name | $15–$25/yr | $15–$25/yr |
| SSL certificate | $0–$100/yr | $0 (included) |
| Plugin updates | $50–$300/yr | $0 (no plugins) |
| Security patches | Ongoing risk | Minimal |
| Email delivery | N/A (unreliable form) | $0 (included) |
| CDN | $0–$50/yr | $0 (included) |
| Total | $125–$655/yr | $15–$25/yr |
What Happens Next?
Review this report
Take your time. Share it with anyone involved in the decision. Every section is designed to answer the questions business owners ask most.
Ask us anything
Have questions about the upgrade, the technology, or the pricing? We are happy to walk through any part of the report with you.
Make it yours
When you are ready, we connect your domain to the new site. The transition is seamless — no downtime, no lost content, no surprises.